Try not to

THIS YEAR I WILL TRY NOT TO was born out of frustration, complacency and laziness. Most designers are seduced by design trends. They’re easy to appropriate, and even easier to imitate. The challenge is to innovate. To be new. Elliott Scott and Christopher Doyle decided the best (and most enjoyable) approach was to identify and document the most common trends they felt they had to avoid. Before long they found themselves with a checklist of DON’Ts and a new aim: to try to be new. They may fail, but they will try.